Your social channels aren’t simply engagement tools, they can be the missing piece to help grow your email list. By strategically leveraging platforms like Instagram, Facebook, TikTok and more, you can turn social followers into subscribers and carve the path for another direct line of communication with your audience. Here’s how you can leverage your social media platforms to boost your email list.

Discover 3 AI applications that are genuinely transforming ecommerce marketing in 2025. Learn how AI email personalization, content creation, and data analysis tools can increase your marketing ROI by 10-20% while streamlining operations. Implementation guide for busy ecommerce marketers.

At 624 Agency, our work is always centered around helping our clients make smart decisions about their marketing so that they can invest in what will really move the needle for their business. Right now, more than ever, that means optimizing your marketing efforts towards profitability and not just ROI. A strong ROAS is great, but you have to make sure the long-term value of these acquired customers can sustain a thriving business.

Most brands obsess over cart recovery. They pour resources into abandoned cart emails, retargeting ads, and limited-time discounts—all to nudge hesitant shoppers toward conversion. But what happens after a customer buys? Too many brands go silent, missing a crucial opportunity to build long-term relationships, encourage repeat purchases, and turn one-time buyers into loyal customers. But the post-purchase flow is one of the best opportunities to drive sales now AND build long time customer loyalty.

A social media audit isn’t just about looking at numbers – it’s about taking a step back and asking whether your social strategy is truly working for you.

A well-designed loyalty program is essential for customer retention, as 86% of customers are more loyal to brands with rewards programs, and loyal customers purchase 90% more frequently. Read along for our strategic loyalty program tips, and some examples of best-in-class programs.

Here are 10 ideas for pinned Instagram posts that will help drive engagement and conversions:

Repeat after us: social media engagement is not a vanity metric!

Yes, a “like” on Instagram or a save on TikTok is not providing you with an immediate ROI. However, your social media engagement rate is an essential piece of your customer retention efforts. This metric strongly correlates to customer loyalty and staying top of mind to encourage repeat purchases.

One of the best parts of our job is getting to work with so many inspiring entrepreneurs, but spending so much time promoting their brands often leads to a lot of shopping. Luckily, that gives us an advantage in knowing what’s going on in the world of retail (including what’s new and exciting in the world of gifts).

The time is now for non-alcoholic spirits brands. It’s official - the Dry January challenge is no longer isolated to the beginning of the year. Though the market is quickly crowding, there is plenty of room for non-alcoholic spirits brands to build their own community of loyal and engaged customers.