Email & SMS Marketing

EMAIL & SMS CAMPAIGN MANAGEMENT | AUTOMATION OPTIMIZATION & MANAGEMENT | AUDITS & STRATEGY | CUSTOMER JOURNEY MAPPING

Making the most of your owned marketing channels is a key tactic for both driving revenue and growing and engaging your customer base. Email marketing has been one of the most reliable and steadily-performing marketing channels for decades, and despite increasingly stringent spam filters and new privacy restrictions, we’ve helped our clients ensure they’re driving at least 30% of their revenue from email alone.

At 624 Agency, our talented team of email experts includes strategists, copywriters, designers, developers, an automations specialist and account analyst. We have close partnerships with best-in-class ESP platforms and tools, stay up to date on the latest trends in email marketing, and execute hundreds of campaigns each month for our clients.

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WHAT CLIENTS SAY

“We know what a difference it can make working with a great agency — one that's responsive, committed, and works well with our internal team. 624 brings a high level of expertise, especially in the technical aspects of email marketing like segmentation and testing. They're always looking for ways to optimize and continually improve our email and SMS marketing results.”

— RAISA A., DIRECTOR OF BRAND MARKETING FOR GREAT JONES

WHAT CLIENTS SAY

"We turned to 624 to help grow our e-commerce business, and we couldn't be happier with the results. Our email marketing program was underperforming and 624 completely transformed it by identifying the key areas to address in an email audit, then improving performance metrics across the board by developing and implementing a new strategy. Not only have we seen a significant increase in revenue, but an improved customer service experience, reduced internal workload, and creative ways to give new life to our existing creative. Having them manage our email program has been game-changing for Blue Delta, and we highly recommend them to any growing e-commerce brand." 

— TYLER SUTLIFF, BLUE DELTA JEANS

our results speak for themselves.

case studies
Two smartphones displaying Great Jones promotional content, including recipes like porchetta-spiced pork shoulder lasagna and honey cornbread. One screen features a Dutch oven on sale for $70. Text messages advertise kitchen products and links to shop and recipes.

Done-For-You: Email Marketing & SMS Monthly Management

The majority of our email marketing clients choose to engage 624 in long-term partnerships.

Our engagements begin with a thorough onboarding process that ensures we can take over the management of your email marketing with a strong understanding of your brand, business goals, and a foundation for measuring ROI. 

Following our onboarding month, we move into ongoing management of your email marketing – which includes content planning, copy, design, development and testing, as well as strategic oversight of all campaigns.

  • We can serve as your outsourced email marketing team – working alongside your in-house team to manage all of the following: 

    • Email & SMS marketing strategy

    • Content strategy and planning

    • Email & SMS Calendar Management

    • Copy, design and development of campaigns following best practices 

    • Automated campaign strategy, development and optimization

    • Advanced segmentation strategy

    • AB testing and campaign optimization

    • Reporting and strategy adjustments

    • Black Friday Campaign Strategy & Execution

  • We offer different levels of service for small businesses, emerging retail brands and bespoke packages for scaling brands. To learn more, book a free consultation with us to discuss your unique situation.

  • Results vary based on each client, their scope and their needs, but we are always working to drive 20-30% of ecommerce revenue from email marketing alone.

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