Email & SMS Marketing
EMAIL & SMS CAMPAIGN MANAGEMENT | AUTOMATION OPTIMIZATION & MANAGEMENT | AUDITS & STRATEGY | CUSTOMER JOURNEY MAPPINGMaking the most of your owned marketing channels is a key tactic for both driving revenue and growing and engaging your customer base. Email marketing has been one of the most reliable and steadily-performing marketing channels for decades, and despite increasingly stringent spam filters and new privacy restrictions, we’ve helped our clients ensure they’re driving at least 30% of their revenue from email alone.
At 624 Agency, our talented team of email experts includes strategists, copywriters, designers, developers, an automations specialist and account analyst. We have close partnerships with best-in-class ESP platforms and tools, stay up to date on the latest trends in email marketing, and execute hundreds of campaigns each month for our clients.
WHAT CLIENTS SAY“We know what a difference it can make working with a great agency — one that's responsive, committed, and works well with our internal team. 624 brings a high level of expertise, especially in the technical aspects of email marketing like segmentation and testing. They're always looking for ways to optimize and continually improve our email and SMS marketing results.”
— RAISA A., DIRECTOR OF BRAND MARKETING FOR GREAT JONES
WHAT CLIENTS SAY"We turned to 624 to help grow our e-commerce business, and we couldn't be happier with the results. Our email marketing program was underperforming and 624 completely transformed it by identifying the key areas to address in an email audit, then improving performance metrics across the board by developing and implementing a new strategy. Not only have we seen a significant increase in revenue, but an improved customer service experience, reduced internal workload, and creative ways to give new life to our existing creative. Having them manage our email program has been game-changing for Blue Delta, and we highly recommend them to any growing e-commerce brand."
— TYLER SUTLIFF, BLUE DELTA JEANS
our results speak for themselves.
Audit → Action: Email Marketing
Best for brands that want the expertise of an outside agency to look under the hood and find the most immediate areas of opportunity for improvement or optimization. Using our proprietary diagnostic tool, we will identify up to FOUR key opportunities that, if addressed, will drive impact on your bottom line.
You’ll walk away with a list of actionable steps to optimize your account and strategic recommendations to continue moving the needle with your email marketing.
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Completed account scorecard for the current year
Completed account audit – covering current metrics, automation setup and triggering, content, segmentation, deliverability and third-party integrations.
Identification of top 4 priorities to drive more revenue from email marketing (ex: create a new flow, improve deliverability, revamp content strategy)
15-20 page deck of strategies and actionable tactics to achieve the priorities identified in our audit
90-minute consultation to review our findings and answer any questions you may have
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You want to take quick actions to improve your results
You are actively sending campaigns through Klaviyo or similar (4-16 per month), but you don’t know why you aren’t seeing the results you want
You have basic flows set up but aren’t sure if they are performing
You have an email list of at least 5,000 or up to 100,000
At least one year of campaign, flow, and list growth data
What you REALLY want is someone to take over your email marketing, but you need a plan.
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Once we receive your project deposit, it takes about 2 weeks to complete the audit and our recommendations.
Deep Dive: Email Marketing Audit + Strategy
Best for brands that want a deep dive into their current metrics and a robust strategy to address each of the key areas of email marketing: acquisition, segmentation, campaign content, automations and deliverability.
This project goes DEEP. You’ll walk away with a bespoke strategy that is tailored to your brand and your customers – with advanced strategies designed to help you drive revenue, retain customers and grow your business.
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Kickoff meeting + discovery questionnaire
Audit of your current metrics, flow setup and triggering, content, and third party integrations to establish a scorecard for your email marketing program and identify key areas for opportunity and improvement on email KPI
Deliverability metrics assessment
Research, third-party data analysis and competitor assessment to inform strategy
Automations Strategy: recommendations for up to 3 new automated communications and recommendations to optimize existing communications including: welcome series, new customer, post-purchase, re-engagement and loyalty.
Segmentation Strategy: List segmentation strategy recommendations
Content Strategy: Identify email campaign content pillars that will align with your audience AND provide examples of ways to personalize email content to generate the greatest engagement.
Establishing email Goals and KPIs
List growth recommendations
Prioritized roadmap for implementation of recommendations
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You want a sophisticated email marketing strategy that competes with best-in-class brands.
Your list (and your brand) is growing fast – and you need your email marketing to keep up.
You have been sending email for a while (or you’re coming from another agency that didn’t give you the attention you deserved), and you aren’t seeing the results you need.
You’re sending at a regular cadence (12+ campaigns per month), have a list over 40,000, and have a healthy monthly customer acquisition budget.
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Once we receive your project deposit, it takes 4-6 weeks to complete the audit and our recommendations.
Done-For-You: Email Marketing & SMS Monthly Management
The majority of our email marketing clients choose to engage 624 in long-term partnerships.
Our engagements begin with a thorough onboarding process that ensures we can take over the management of your email marketing with a strong understanding of your brand, business goals, and a foundation for measuring ROI.
Following our onboarding month, we move into ongoing management of your email marketing – which includes content planning, copy, design, development and testing, as well as strategic oversight of all campaigns.
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We can serve as your outsourced email marketing team – working alongside your in-house team to manage all of the following:
Email & SMS marketing strategy
Content strategy and planning
Email & SMS Calendar Management
Copy, design and development of campaigns following best practices
Automated campaign strategy, development and optimization
Advanced segmentation strategy
AB testing and campaign optimization
Reporting and strategy adjustments
Black Friday Campaign Strategy & Execution
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We offer different levels of service for small businesses, emerging retail brands and bespoke packages for scaling brands. To learn more, book a free consultation with us to discuss your unique situation.
OUR PARTNERS
