How to Audit your Social Media Presence
If you’ve been posting consistently but aren’t seeing the engagement, growth, or conversions you want, it might be time for a social media audit. A strong strategy isn’t just about showing up — it’s about showing up the right way and making sure your content is actually working for you. At 624 Agency, we take a deep dive into your social media presence using a proprietary diagnostic tool to identify what’s holding you back. We’ll assess everything — from your content strategy and community engagement to copywriting and platform optimization — to ensure your efforts align with your goals.
Set Your Goals: Let’s Be Clear on What You Want to Achieve
Before you dive into any numbers or analytics, take a moment to ask yourself: What are you actually trying to achieve on social? Are you aiming for more brand awareness? Driving traffic to your site? Converting followers into loyal customers? Whatever it is, set clear, measurable goals so you know exactly what you’re working toward. Once you’ve got that, everything else will fall into place.
2. Analyze Your Strategic Levers: What’s Really Driving Your Engagement?
Think of strategic levers as the secret sauce that powers your social success. These could be things like the type of content you post, your posting schedule, or even collaborating with influencers who share your values. A social audit is your chance to evaluate what’s working and what’s not. Are your posts getting the engagement you want? Are you tapping into the right trends? It’s time to get real and figure out what’s giving you results and what’s just taking up space.
3. Content Pillars & Posting Frequency: Are You Staying Consistent?
Content pillars are the foundation of your social media presence. They help define your brand’s voice and ensure you’re delivering content that matters to your audience. When you’re reviewing your content, ask yourself: Are you staying on track with your core themes, or are you getting distracted by shiny new things? And what about your posting frequency — are you showing up often enough to stay top of mind, but not bombarding your followers? Balance is key here!
4. Optimize Your Copy: Say More with Less (Or More — You Do You)
Let’s face it: great content is nothing without great copy. Take a hard look at your captions — are they speaking to your audience in a way that feels personal and engaging? Is your tone consistent across platforms? When you’re auditing your copy, think about how you can tweak it for more impact. Maybe it’s tightening up your CTAs or adding a bit more personality to make posts feel like a conversation, not a lecture.
5. Profile Updates: First Impressions Matter
Your social media profile is like your digital business card. Is it making a great first impression? A profile audit should check that your bio is fresh, clear, and speaks to who you are and what you stand for. It’s also a good time to make sure your profile picture, username, and overall branding are consistent across all platforms. This is where your audience decides whether they’re going to hit “follow,” so make it count.
6. Community Management: It’s Not Just About Posting — It’s About Connecting
Social media is a two-way street. Are you engaging with your followers beyond the likes and shares? A big part of an audit is checking in on how you’re managing conversations in the comments, replying to DMs, and fostering a sense of community. Social media isn’t just about broadcasting your message — it’s about listening and connecting. Are you building real relationships with your audience, or just posting and ghosting? If the answer’s the latter, it’s time to change that.
A social media audit isn’t just about looking at numbers – it’s about taking a step back and asking whether your social strategy is truly working for you. By diving into your goals, strategic levers, content pillars, copy, profile, and community management, you’re giving yourself the opportunity to fine-tune your approach for maximum impact. Ready to take your social media game to the next level? Schedule an introductory call with us to learn more about our social media audit service!