3 Ways to Find the Cash Leaks in Your Email Marketing
Email marketing remains one of the most effective ways to increase e-commerce revenue and boost customer retention. However, many businesses unknowingly have cash leaks in their email marketing strategies, costing them valuable revenue. Don’t leave money on the table (or in this case, an inbox).
We’ll show you how to find and fix cash leaks in your email marketing efforts to unlock higher profits. Want to unlock our full guide? Download it for free here.
#1 grow your list with engaged subscribers
Great email marketing begins with a great list. Growing your email list with truly engaged subscribers is essential for long-term email marketing success. Start by evaluating the effectiveness of your pop-up forms—do they have a submit rate of over 3.0%? If not, consider A/B testing different designs, offers, and CTAs to increase engagement. Ensure you're collecting both email and SMS consent not only through your pop-up forms but also at checkout, your website footer, and via exit-intent forms. Syncing your list to platforms like Meta, Google, and TikTok helps target lookalike audiences, driving even more qualified subscribers. If your list growth strategy scores lower than 3 out of 5, it’s time to redesign your pop-ups, optimize the user experience, and expand your touch points for collecting opt-ins.
#2 avoid the dreaded spam filters
High quality content won’t get you very far if no one is seeing it. To make sure your emails are landing in the inbox and not in spam, you should keep an eye on a few important KPIs. First, your spam rate should be less than 0.01%. If it’s higher, double-check that you're complying with sender laws. Keep your unsubscribe rate below 0.17% by sending emails to your most interested customers, especially during big promotions or sales. If your bounce rate is over 1.0%, clean up your email list by removing inactive contacts with a sunset flow. To increase your click rate (aim for more than 1.2%), focus on creating content that’s helpful and engaging, not just focused on sales. Lastly, aim for open rates higher than 33% by adjusting how often you send emails. If you’re hitting 4 or more of these targets, your emails are in good shape!
#3 create engaging, value-driven content
By now you’ve probably heard the phrase “content is king,” and there’s a lot of truth to that. Learning how to craft the right content for your audience requires a bit of experimentation and testing. focus on delivering value consistently while testing and refining your approach. Are you regularly connecting with your audience—ideally 1-4 times a week? Building trust and keeping them informed about new launches or special offers is key. If your open and click rates aren’t where you want them to be, experiment with subject lines and timing to see what grabs attention and drives engagement. High-performing campaigns combine great messaging, design, and a deep understanding of your audience. By consistently testing and adjusting your content, you’ll uncover what resonates most and build stronger relationships with your subscribers, ultimately driving better results for your business.
Find the cash leaks in your email marketing
We help our clients generate 25-35% of their revenue from email marketing alone.
Not only that, but email marketing can also help:
Increase customer retention rate by up to 40%
Combat the rising costs of customer acquisition.
Build a more sustainable, profitable approach to marketing
If your email marketing isn’t generating enough revenue for your e-commerce business, let’s talk.