Frequently Asked Questions

What services do you offer?

We offer organic marketing services ranging from social media, email and SMS to loyalty and retention and content creation—plus strategy audits and consulting for brands looking for a diagnostic analysis before committing to full implementation. Most clients work with us across multiple channels since they’re designed to reinforce one another, rather than run in isolation.

What's included in monthly retainers?

It depends on your custom scope, but typically our retainer includes custom strategy development, full content strategy oversight and execution, brand consistency across channels, monthly and quarterly content planning, ongoing implementation and optimization, and a comprehensive reporting deck each month as well as bi-weekly or weekly meetings. 

Do I need to write my own content?

No - that’s the beauty of working with us! Our team owns the strategy and execution from content creation, to copy, to campaign planning so you’re not the one holding it all together. You stay involved and will have visibility and input, but you’re not expected to draft content or manage the content yourself.

When can I expect to see results?

Our framework runs in phases: Week 1 is onboarding and diagnostics, Weeks 2–4 we build your custom strategy, and full implementation kicks off in Month 2. From there we're running two content batches a month with biweekly or weekly check-ins depending on your needs. Meaningful, measurable results (revenue, engagement, retention lift) typically show up over Months 2–6, with a formal optimization review 90 days post-implementation. Organic growth compounds — it's not a paid-ad-style overnight spike.

Can you match my brand voice and visuals?

Yes, brand consistency is a core part of the retainer. During onboarding our team is becoming fluent in your brand voice (or establishing one from scratch), visual identity and audience before a single post or email goes out.

Is 624 a good fit if we're comparing agencies vs. an in-house hire?

It depends on what your goals are. But it's worth comparing the right things: with 624, you're getting a full-stack team's worth of strategy and execution, not a single hire's bandwidth or expertise. We recommend a conversation about what you'd want an in-house hire to own versus what a dedicated team can take on from day one. Of course, investment also factors into the decision. Clients are often surprised to discover that hiring an agency is actually less expensive than hiring in house.

What can I get from 624 that I wouldn't get from a freelancer?

A freelancer can be a great fit for one specific task. But most brands that go that route end up still holding the strategy themselves, managing the direction, checking the work, and figuring out how social, email, content, and campaigns all connect. With 624, you're not just paying for tasks completed. You're getting a full-stack team with 15+ years of retail experience who owns the organic system with you, strategy, creative, execution, and how it all fits together, so it's not sitting on your plate in scattered pieces.

What makes 624 different from other agencies?

We are a team of retail marketing experts that offer a high touch, custom approach to your marketing. Our key differentiator is our team, and our focus on driving results and helping designer brands push past their sales plateaus to reach their full potential. We own the entire organic system: strategy, creative, social, email and retention to align your marketing and diagnose any issues. We’re also female-founded.

We're already posting and sending emails ourselves. Why do we need an agency?

Most brands that come to us are already tackling some of this on their own. They're posting, sending emails, working with a freelancer here and there, planning launches, and trying to stay visible. The issue usually isn't effort, it's that the pieces aren't working together in a way that builds consistent demand, stronger retention, and real growth. That's where we come in: we bring the strategy, creative direction, execution, and full team support, so you can focus on the business while knowing your marketing strategy is in good hands.

We are already stretched thin. Will working with you add more to our plate?

This is actually the exact reason most brands hire us, so you are not alone in feeling maxed out. Our whole job is to take organic marketing off your plate so you are not the one constantly thinking about what to post, when to send the email, what the strategy should be, or how all the pieces connect.

You will still have visibility and a real say in the direction. Collaboration is definitely key to our success, but your role in this process will change so you are no longer managing the strategy and execution alone. Most clients tell us they get hours back, because they finally have a team owning the organic system.

How do we know this will actually work for our brand?

Organic marketing can feel hard to trust, especially if you've posted, sent emails, or tried other support before and still haven't seen consistency. That's exactly why we built our offer the way we did. Most brands come to us because they're not looking for more random content; they want a clear organic system that connects strategy, creative, social, email, launches, and customer retention in a way that actually supports growth. We're happy to walk you through case studies from brands at a similar stage so you can see the strategy, creative, and results behind our work.

Can't I just use AI to help with marketing?

In theory, yes. But we'll be honest with you - AI is a tool, not a marketing solution. It can help you draft a caption or generate an image in seconds, but it doesn't know your brand's history, your customer's real objections, or what actually drives someone to buy from you. It can't sit in your industry, build a strategy around your goals, or make sure your social, email, and campaigns are all working toward the same outcome. We use AI ourselves to work smarter, but it's a tool in our process, not a replacement for the strategy and industry expertise behind it. Most brands that try to DIY it with AI alone end up right back where they started, with content but no system, and reach out to us once they're ready for a team to actually own it.

What happens after we sign on?

We start with a planning conversation to map out exactly what we'll own, what (if anything) stays with your internal team, and how we'll protect your time from the start. Our onboarding process begins with a questionnaire for your team to complete, and we’ll meet to review your responses and ask clarifying questions. Simultaneously, we’ll get logged into your platforms and begin our audit process during our discovery phase. Once that’s complete, we’ll begin building the strategy and content systems specific to your brand before meeting to discuss our findings.

How do I get started

The first step is to complete our intake form so we have a better picture of who you are and your business goals. From there, we’ll schedule an initial strategy call, where we’ll ask you questions and share our initial insights about your marketing challenges. If it feels like it’s a good fit for us both, we’ll develop a custom proposal for you and send it to you in 24 hours. From there, all you need to do is accept the proposal and we’ll assign you our next available kickoff date. Kickoff dates are limited each month, so the sooner you give us the green light, the sooner we can get you on our schedule!