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Your best BFCM revenue is already sitting in your customer base, so the work now is keeping those relationships warm instead of chasing new buyers. Nail the basics early (a strong welcome, smart post-purchase, VIP perks, and a clean list), then reward loyalty with access and exclusivity rather than discounts. Black Friday is under two months out, so build and test this month, not in November.
Learn which Instagram Story Highlights drive sales, how to order and name them, and how to keep them fresh so your profile converts new visitors.
Struggling to grow your retail brand? Learn the 3-step framework for identifying your ideal customer, solving her real problem, and positioning your brand as the obvious choice.