Boost Your BFCM Success with These 6 Email Retention Tactics

Building a strong email list, albeit an accomplishment to be proud of, is only half the battle. In order to turn these new subscribers into brand loyalists, you have to keep them engaged  - and in Q4, it’s more important than ever.

Why is that? Well, 73% of BFCM purchases in 2023 were made by repeat customers. That means keeping your email list engaged and satisfied is crucial for maximizing your efforts and ROI.

Here are 6 email marketing tactics to engage, retain, and convert subscribers into loyal customers this BFCM season.

#1: Welcome new subscribers with a memorable brand experience

It may be cliché, but first impressions are everything. Impress new subscribers right off the bat by showing them who you are, and what makes your brand special. Showcase your brand’s unique values, address potential purchase hesitations, and introduce the faces behind your brand. These personal touches make your welcome emails stand out, enhancing retention from the start.

Image Credit: Naked Life

#2: Nurture prospects with a compelling brand story

Share the right content, with the right people. Address who on your email list hasn’t made a purchase yet, and send them content that will push them closer to ‘add to cart.’ Deliver a balanced mix of consistent brand education, customer reviews or celebrity endorsements, and showcase your best-sellers.

#3: Gather customer feedback and optimize

Knowledge is power – and who better to learn from than your very own target consumers? Embed short surveys or feedback forms in your emails, segmenting subscribers based on their responses to deliver more personalized content.

#4: Engage customers post-purchase

You converted a subscriber into a customer, but what next? At 624, we’re highly focused on turning buyers into brand loyalists. Send post-purchase emails to customers, educating them on common questions, sharing personalized product recommendations, and welcoming them into the brand ‘family.’

#5: Reward subscribers with exclusive VIP and loyalty offers

Everyone likes to feel special – it’s human nature. Make your customers feel ‘exclusive’ with VIP offers, special perks for referrals + reviews, and happy birthday emails. These small tokens of appreciation will go a long way in building brand loyalty.

#6: Run targeted retention campaigns

They always come back… but do they?! Not if you don’t give them a reason to. In order to ensure repeat purchases, run retention campaigns that tease new items, share limited time deals, and offer cross-platform promotions. Pro Tip: Group these people by their signup date, their last purchase date, what they purchased and what problems they have.

Are you prepared to turn first-time customers into brand loyalists? Implementing these six email retention tactics will strengthen your BFCM strategy, build customer loyalty, and drive revenue well beyond the holiday season. For tailored support, schedule a free consultation with our team of experts today.

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