Mecha Chocolate
The Challenge:
Small Business Growth With Limited Resources
Chocolatier Melissa Crandley left her corporate job to pursue her passion for the culinary arts and a desire to form lasting relationships with customers and community. Melissa had an ambitious growth plan (and an irresistable product!), but she felt she lacked marketing expertise and the ability to create an elevated, premium brand experience.
The Solution:
Sustainable DTC Growth Tactics
Instagram and email were MECHA’s biggest and most under-utilized growth levers, so we began by managing those channels. We also knew we had to evolve the MECHA story in a way that connected with her audience but didn’t abandon her farmer’s market roots (an important revenue stream). We elevated the brand perception through monthly content shoots, creating photos and videos that generated demand on key marketing channels. We tapped into the “foodie” culture, aligning her products with gourmet partners, and working with Melissa to create products that supported this positioning strategy. These tactics generated enough revenue to increase spend on customer acquisition and branding efforts. In 2019, we completed a full rebrand, including a redesigned website and packaging, timed strategically to fuel excitement and buzz around the opening of MECHA’s first brick-and-mortar store.
The Results: Q4 2023
3.21 Click Rate
〰️
+9.5% Engagement Rate
〰️
+244% Brand Awareness
〰️
141% ROAS
〰️
3.21 Click Rate 〰️ +9.5% Engagement Rate 〰️ +244% Brand Awareness 〰️ 141% ROAS 〰️
“We’ve been working with 624 Agency for 6 years and MECHA would not be where we are today if not for their knowledge, dedication and commitment to excellence. They serve as an extension of my team, and we are a true partnership. Their marketing expertise in email, social media ads, organic social media, packaging design, branding, e-commerce and marketing strategy has been vital in my business growth from a 100 sq. ft. kitchen to 2 retail locations, 1 production facility, and now conquering online sales.”
- MELISSA CRANDLEY, FOUNDER & CHOCOLATIER
