Blue Delta is a luxury bespoke denim company based out of Tupelo, MS. A brand that is known for top notch quality and craftsmanship, they built a highly-profitable B2B business, with most of their revenue coming from corporate partnerships and golf outings. 

In 2024, Blue Delta set an ambitious goal to grow their online presence and DTC sales. With a dedicated celebrity following and unique value proposition, the brand was well positioned for growth – but selling 100% custom fit pants online posed unique challenges.

Direct-to-consumer brand Great Jones was an early adopter of SMS marketing, but after seeing initial success on the channel list growth and revenue, results began to plateau. Through an audit and strategy development, we were able to get this important channel back on a growth trajectory.