The 2025 Gift Guide for Pets (and the People Who Love Them)
From the team at 624: marketers, brand builders, and yes… proud pet parents.
If you’ve been around our team for more than five minutes, you know we love a good brand story and a good dog. Between us, there’s a running Slack channel full of office pup pics, cat cameos on Zoom calls, and the occasional debate about which brand makes the best dog bed. (It’s research, we swear.)
This holiday season, we’re combining our professional obsession with beautiful branding and our personal love for our furry family members. The result: a curated list of pet brands we love, the ones doing design, storytelling, and product quality exceptionally well.
Whether you’re shopping for your own pet or for the friend whose dog has more followers than you do, here are five brands we can’t stop talking about.
Little Beast: For the Trendsetting Pet (and Owner)
Little Beast turned pet apparel into a lifestyle. Their cozy knits, fleeces, and graphic sweaters look straight off the runway — just a smaller, furrier version.
Gift idea: A matching sweater set for pet and human. Perfect for holiday photos that actually feel cool. This Fleece Shirt is an absolute favorite.
Why we love them: They’ve made pet fashion feel like self-expression. The quality, the humor, the brand voice… it’s all so intentional. And the models are oh-so-cute.
Mimi Green: For the Personalized Touch
Every Mimi Green collar and leash is handmade to order in the USA, with endless options for customization, from fabrics and hardware to engraved nameplates and embroidered details.
Gift idea: A custom collar that reflects your dog’s personality. We especially love the turquoise studded collars.
Why we love them: It’s craftsmanship with heart. Mimi Green reminds us that personalization still wins when it’s done thoughtfully, and that small-batch doesn’t have to mean small impact. Plus, all of their products are made in the USA and they ship most of their products in just a few days. No long lead times here!
Snooza: For the Nap Enthusiast
Snooza has been making thoughtfully designed pet beds for over 30 years, built for comfort, sustainability, and style. Their beds are cozy enough for long naps but sleek enough that you don’t have to hide them when guests come over.
Gift idea: The Snooza Cuddler Bed. It’s soft, sustainable, and undeniably chic.
Why we love them: They blend function and form beautifully. And yes, our own dogs have thoroughly tested these beds.
Native Pet: For the Health-Conscious Pet Parent
Native Pet’s clean, science-backed supplements and treats make wellness easy (and tasty) for dogs and cats alike. Their products are developed with vets, made from real ingredients, and actually do what they say they do.
Gift idea: Create a wellness starter pack with a few of their best sellers, or pick a supplement that you know will help your furry friend.
Why we love them: They’ve built a brand on trust and transparency, and their brand storytelling makes functional nutrition feel aspirational and doable.
Foggy Dog: For the Design Lover
The Foggy Dog makes pet accessories that feel like home décor. From hand-crafted collars and patterned bandanas to toys that look like they belong on your coffee table, this brand brings modern design to everyday pet essentials.
Gift idea: A festive bandana, or one of their aesthetic (and interactive) toys to keep pets occupied.
Why we love them: Their balance of design, purpose, and giving back sets them apart. Every order donates meals to shelter dogs.
From Our Pack to Yours
We spend our days helping brands grow, but we also spend our nights walking, training, and spoiling our own pets. And when we find brands that blend storytelling, design, and purpose this seamlessly, we take note (and usually, pull out our credit cards).
So from our team of pet parents to yours, here’s to thoughtful gifting, well-made products, and brands that make life better for the ones who make our lives better.